We lit up Q4 with an ad series that crushed it. Nova’s creative direction for AmericasMart’s holiday season tapped into emotional storytelling, playful design, and shoppable visuals that sparked record-breaking engagement across Instagram and email.
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Image Description
The Approach
In Q4, every brand fights for attention. For AmericasMart, we made sure they owned it—with a series of holiday ads that combined vibrant storytelling and data-driven design to generate record-level engagement.
What we did:
End-to-end holiday creative direction (static & motion assets)
Social campaigns tailored to drive product purchases, foot traffic and vendor sign-ups
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The Result
Highest performing season, a 4x increase in social engagement, a 200% rise in vendor inquiries, and organic community buzz that carried momentum well into the new year.
